Estudo sobre a viabilidade da implementação de um novo negócio na área de estética e promoção a beleza no município de Lagoa Nova / RN

Abstract

This project aimed to verify if there is feasibility in the implementation of a business in the area of aesthetics and beauty promotion in the municipality of Lagoa Nova / RN. It is justified by the interest in exploring the potential of growth that the city presents, in addition to its favorable climate and environment for the strengthening of the business. In order to verify if the project is viable, a market research was carried out in order to identify if there is an audience, to characterize this public, to identify the services of interest of the same, as well as to identify the presence of competition in the place. The results of the survey were satisfactory, showing that the city has a niche market that can be well explored in the branch that the company intends to act.