O ciclo das compras: uma análise etnográfica sobre compras femininas de roupas, acessórios e maquiagens em Natal

Abstract

This study research, through a shopping ethnography, the consumption the clothes, accessories and makeup of ten women group in Natal, Rio Grande do Norte. The ethnography it was made as from comparation interlocutors reports, and comparing their relations with urban spaces of Alecrim, Centro and Natal Shopping and, with virtual spaces of Instagram, Whatsapp, Pinterest, Youtube and Facebook. It was possible detect the existence of consumption cycle that includes, what I denominate: “Shopping Cycle”. This cycle comprises three stages: the first stage includes purchase planning and preference production, the second comprises the buy act and the third stage involve the uses of purchased items. Each stage this cycle is related to various aspects social and cultural life. So, this dissertation aims to analyze the female consumption, through clothes, accessories and makeup shopping, as product and producer of sociability.