Análise de conteúdo da ​Salon Line ​ sob o olhar da mulher negra brasileira em relação a representatividade na publicidade

Abstract

To the extent that female empowerment creates forces in society, it’s important to do an analysis of brands that have interest in the non-hegemonic public, especially focusing on expressive groups like the black women. Based on brands assisting an inclusive market, in this research we monitor and analyze the work of the Salon Line brand. In its social networks, the Salon Line creates engagement and relationship with a public through dialogue and insertion, in a process that passes through the acceptance and construction of an aesthetic identity. With this, the general objective of the project is to analyze the content that pass the ideia of empowerment, showing that female representativeness can be boosted through advertising campaigns, renewing women's self-esteem, in a media construction project that is installed in social habits and dynamics.