O Bibliotecário está atuando nas redes sociais com o marketing digital?

Abstract

Currently, social networks are configured as a space for work and dissemination of services and products. The objective of this work is to recognize and analyze librarians active in social networks with digital marketing, and thus understands the performance of librarians who use social networks as a tool for work and operate as digital marketing techniques for this. In this way, this work has the specific objective of presenting the objective of non-digital marketing where Librarians can act on all the knowledge learned in navigation. Whether the entrepreneurial librarian or working for large companies where it is recognized as the skills of a professional trained in librarianship. For this work, a descriptive and exploratory bibliographic research was carried out with theory for basement purposes, such as a search made through Google Forms, only for undergraduates in librarianship, with questions in a qualitative way to evaluate studies on the digital marketing market. for librarians. In order to present librarians active in digital marketing, a survey was made through instagram of the accounts of entrepreneurs who act as entrepreneurs within an area that presents positive results. After the research of this work, it was possible to perceive and verify the different skills of the librarian to act in digital marketing for the professional librarian, and how important it is to present digital marketing as one of the options of marketing options. Thus, this work reached the objective of showing in more detail how new opportunities for the librarian, as well as the analysis that presented a range of options that are within the reach of the information professional with the use of digital marketing.