Em busca da reintermediação: a importância das agências de viagens na contemporaneidade

Abstract

The present work seeks to analyze the level of importance of travel agencies from the perspective of travelers, in addition to understanding how decisions have been made regarding travel planning and travelers' experiences in contemporary times; identify the services that are most attractive to consumers; present the advantages and benefits of traveling advised by a travel agency. The basis for the theoretical framework used were themes associated with tourism, pandemics, the advent of the internet and frequent flyer programs, as well as the concepts of each one. A quantitative study was carried out to obtain the results, where an interview was carried out in order to investigate the users' experiences, in addition to analyzing their personal opinions based on their experiences. After all the data collection and analysis, it was possible to notice that travelers continue to consider the services provided by travel agencies, which are extremely important even with the new ways of planning trips, with tools found on the internet, however, the search for a complete, peaceful experience and the attempt to reduce the chances of encountering unforeseen events that could compromise the completion of your trip, centralizing bureaucratic work to an agency, continues to be a very well-regarded option that minimizes setbacks.