Princípios da governança aplicados à gestão de destinos turísticos: uma análise propositiva no pólo costa das dunas

Abstract

Recent studies approach the necessity of adopting touristic destinations management models that better answer to its characteristics and singularidades as a complex sector, of great capillarity and important impacts on the localities, with emphasis in the principles of the cooperation and partnership between government and society in the management of the demands for the development. The state of art on the subject is based on concepts and premises of networks, social capital and management that, combined and lined up to the characteristic principles of the governança, conform a new boarding for the composition of structures and conduction of processes applied in the touristic destinations management. This research has as objective to analyze the correspondence between the principles and characteristics of the governance theory and the management model implemented by the Pólo Costa das Dunas (Brazil) while managing unit of the regional tourism. It is characterized as a descriptive, qualitative and case study. The study takes as reference of governance principles participation, cooperation, power decentralization and transparency in management actions, and as analysis model takes the matrical government. This model identifies links and a network composition that allows to visualize relating organizations, programs, goals and results, allowing to identify how processes of taking decisions and implementing promgram, projects and actions are lead. The data and information had been raised by documentary research and interviews applied to the representatives members of the tourism council. It allows to infer that, although having corresponding elements to the principles of good governance in its composition and structure, it also has critical aspects in the processes conduction for the proposal and implementation of actions what still hinders its effectiveness.