Figuras de Linguagem e Produção Textual: análise de anúncios produzidos por alunos da 1ª série do Ensino Médio

Abstract

Considering that the main objective of the Portuguese language class is to develop competence in the most diverse uses of the language, this monograph analyzes the final product of a didactic sequence applied to a first-year high school class. The didactic sequence in question aimed to create an awareness campaign for Yellow September based on the study of some figures of speech in advertisements. Regarding the theoretical framework, we used Fiorin (2023) and Antunes (2010) to discuss figures of speech, and Bakhtin (2016) and Marcuschi (2008) regarding the definitions of discursive genres. Regarding the advertisement genre, we followed research by authors in the field of social communication, such as Sandmann (2023), Sant’Anna et al. (2013), Malanga (1979) and Martins (1997). The research methodology adopted follows the qualitative method, having as corpus six advertisements written by high school students. The results obtained demonstrate the effectiveness of working with figures of speech in a contextualized way in relation to the advertisement genre, with the implementation of a teaching proposal based on Dolz, Noverraz and Schneuwly (2004).