Ato de governo ou propaganda eleitoral? A TV Brasil e os tensionamentos da comunicação pública em contextos eleitorais

Abstract

This research seeks to understand how former President Jair Bolsonaro used TV Brasil in his meeting with ambassadors on July 18, 2022, in order to problematize the tensions between public communication, government action, and electoral propaganda. The work is based on Critical Discourse Analysis (CDA), according to the sociocognitive perspective of Teun A. van Dijk, associated with the case study as a central methodology. The corpus consists of the presidential speeches broadcast by the public television station. The theoretical framework articulates current legislation and contributions from authors in communication, politics, and law, supporting a multidisciplinary perspective. The research falls within the "Media Studies and Social Practices" research line of the PPGEM/UFRN program, which examines media communication as a space for the articulation of social practices and symbolic disputes in the public sphere. By analyzing the president's speeches, the aim is to understand how discourse intertwines with processes of power and representation, revealing the vulnerability of TV Brasil to political instrumentalization in a scenario of radicalization, in which state media is converted into a strategic arena for legitimizing and contesting the democratic system.