Midiatização, memes e curadoria : uma análise da produção de conteúdo do "Saquinho de lixo" no Instagram

Abstract

The present study aims to analyze the curatorial production mode of the Instagram profile saquinho de lixo, aiming to understand its content production dynamics and the use of memes to compose its work. To achieve this, the research relates to studies on mediatization and content curation by researchers Andreas Hepp and Giselle Beiguelman, respectively. Through them, reflections are made on the influence of the profile, as well as Instagram, on the current social body, dissecting how media integrate behaviors and practices of society. Additionally, there is an awareness of the need to select information produced amid the informational abundance generated in contemporary times. In its methodology, the study is grounded in Débora Zanini (2016), conducting a concentrated ethnography primarily in the saquinho de lixo profile's feed. This involves analyzing emblematic cases covered by the page, such as memes about singer Luísa Sonza and advertisements related to the Eno and Schutz brands. Furthermore, the research is based on Sílvio Antônio Colognese and José Luiz Bica de Mélo (1999), applying their interview techniques to collect data from one of the founders of saquinho de lixo, Prof. Dr. Rodrigo Almeida Ferreira. In conclusion, the monograph recognizes how it points to the reconfiguration and dialogue of the social context in the mediatized process and how this impacts and reflects on the operation mode of saquinho de lixo – including its use of memes and the unctioning of the business model for the national advertising market. There is a focus on the need for curation and expertise to enhance the audience's adoption of these digital contents.