Fotolivro: marcha da maconha

Abstract

This thesis presents the Photobook: Marcha da Maconha (March of Marijuana). The main objective of this work is to document the stories and messages conveyed by this annual manifestation in the city of Natal, Rio Grande do Norte, with a focus on raising awareness among the public, especially those with deep-seated prejudices regarding marijuana legalization, and debunking stereotypes associated with the plant and its consumers. Directed at a broad audience, including consumers of traditional media, the photobook aims to show that marijuana is not a villain. Through impactful images and poignant stories, the work seeks to convey the message that cannabis can save lives, boost the economy, and be a sustainable option. In summary, the Photobook: Marcha da Maconha offers a captivating and emotionally charged perspective of the march, highlighting the importance of marijuana legalization and challenging the social stigmas associated with it. By means of evocative imagery and transformative narratives, this work aims to open the public's eyes to the true nature of cannabis and its users, fostering a more open and informed dialogue on the subject.