SHION: memórias da Viagem de Chihiro: trazendo um pouco do universo geek para a moda

Abstract

This study aimed to develop a fashion project, which consists of a mini-collection of clothing aimed at the female segment of the geek public. The main objective was to use a referential coming from a consumer media of this audience, the Japanese animation "Spirited Away". The project was developed through the Treptow's methodology that has been adapted to meet the objectives of this work, within the limitations of an academic project. The theoretical referential explored several themes related to design, fashion and geek culture. The creation process culminated in the generation of ten looks that were developed from theme research held by building moodboards with aesthetic references exploring the characters and environments from the movie, also relying on the analysis of the target audience and fashion trends research.