"Crise da masculinidade": uma análise dos discursos e implicações do masculinismo on-line no contexto brasileiro

Abstract

The present work arises from the perception of the growing popularity of discourses such as the redpill, one that clearly preaches misogynistic behaviors, including the introduction of symbolic elements of their discourse into both online and offline life. Thus, it becomes a central concern to understand how the discourse of masculinist groups (redpill, incel, pickup artists, etc) resonates with men, even in the face of the diversity of manifestations of masculinities in Brazil. To obtain the results, a virtual ethnography was conducted, which encompassed the observation of channels on the topic and interviews with men who consume this type of content, subjecting the entire process to discourse analysis, balancing the social and individual elements found in the field. These steps were used to highlight the scientific dispute that small groups of men maintain over gender dynamics; the relation between the far-right and masculinism; the isolation as an element of exploitation for the spokesmen of the movement; etc. In conclusion, the importance of this type of research in addressing this movement is emphasized.