Descobrindo e Digitalizando uma Tipografia Vernacular Natalense

Abstract

This work rescues a urban vernacular letter face, following a line of vernacular typography design, aiming to extract from the city of Natal, Rio Grande do Norte, a letter model that testifies the technical skill and heritage of the vernacular lettering. A bibliographic research was done on digital type design and letter drawing in order to acquire the academic understanding of the matter. The method developed in this work consisted in a adaptation of Munari and Henestrosa et. al., involving a visual research of vernacular letterings at the South Zone of Natal city, a selection of a letter face among those, and its adaptation to a free licensing digital font. Our expected results are that this work makes a contribution to the awareness of the state of Rio Grande do Norte for the possibility of developing typography as a profession, and that it generates a more empathetic and proud look from the local people towards their own culture.