Visite Queimadas: iniciativa de promoção para a Comunidade Quilombola Queimadas – Currais Novos/RN

Abstract

Social media are configured as channels for sharing information and disseminating educational content. Through these channels, places can be promoted from an external perspective for the responsible use of natural resources and for the appreciation of local culture. The objective of the research is to evaluate the social media of the Queimadas Community - Currais Novos/RN and propose a digital marketing guide within the principles of Ecotourism. The proposal is distributed through the inventory of the natural and cultural heritage of the Queimadas Community and the analysis of the community's digital media. It is descriptive research, with application of a qualitative and quantitative methodological approach, bibliographic research, as well as data collected, using documentary research as a basis to attribute primary and secondary data. The study carried out showed results regarding the gaps in online positioning, considering the potential of the natural and cultural elements of the Queimadas Community. This analysis resulted in the selection of elements and guidelines that supported the construction of the guide as the final product.