Gestão na pandemia: uma análise dos serviços ofertados pelos Campos de Futebol Society no ano de 2020

Abstract

In December 2019, the first cases of transmission of a new corona virus, SARS-CoV-2, later called Covid-19, were recorded in Wuhan, China. This variant was rapidly disseminated, causing a pandemic that generated collapses and paralysis of several economic sectors. As a measure to contain the transmission of the virus, in March 2020, Brazil, following the trend of countries in more advanced transmission stages of the virus, began the quarantine period, interrupting the activities of establishments considered “non-essential” to the population, forcing businessmen and the government to develop management strategies and take emergency assistance measures to face an unexpected situation, mitigating negative impacts. The objective of this research is to identify which were the positive and negative aspects of the internal and external environments of the evaluated Football Society companies, for the year 2020, as well as to identify which phase of the life cycle they are in, based on data obtained through the application of a qualitative questionnaire and through surveys effected on the companies social networks and on google maps. The results show that, since they were mostly in the maturity phase, companies were able to develop actions that would keep them alive, even if there were not, at times, sources of revenue. Furthermore, the SWOT matrix identified that in all cases the companies presented the infrastructure as a strong point, as weaknesses the matrix identified the lack of experience of the manager, capital from a single source and not having a competitive advantage. As opportunities, entrepreneurs reported the ease of negotiating with suppliers and not having seasonal interference. As threats they cited political, economic and social instability, the emergence of new competitors and the insecurity of the neighborhood/city. Finally, this study may help other businessmen in the Football Society industry to visualize what were the main problems faced and the respective solutions found, in addition to identifying which actions were common, allowing other managers to seek differentiated solutions for the market.