A necessidade da utilização do planejamento financeiro para o desenvolvimento de micro e pequenas empresas

Abstract

Companies are increasingly acting in a competitive market, every moment are emerging new companies providing the same services or sell the same products, and each of these is always trying to innovate, seeking to attract more customers. A key factor to keep in the market, is to have a good financial planning, it is he who helps managers in decision making, is an accounting tool essential within an entity. The company should have a good financial planning and control, coupled with the control box, just so you can identify potential failures in the operating cycle and financial in time to correct and make the necessary arrangements. The study was conducted in a microenterprise City Pairs / RN, in order to analyze the correct use of the accounting and administrative tools for managers and administrators. Through the knowledge gained in this study, it was possible to obtain a major improvement in its results, where managers could benefit from the information provided and make decisions always seeking improvements for the future.