A representação do conhecimento e a memória olfativa no domínio da perfumaria: análise do web site fragrantica

Abstract

Studies issues related to the representation of knowledge and olfactory memory in the field of perfumery. General objective is to identify ways to represent the knowledge about the sensations of olfactory memory that fragrances bring to users from their comments on the Fragrantica web site. Specifically, it aims to: understand the relationships between the representation of knowledge and the findability of information; identify the connections between the representation of knowledge and olfactory memory; analyze the comments of users on the Fragrantica website from the perspective of knowledge representation; propose suggestions for knowledge representation practices that can be performed by the Librarian in the field of fragrances. Uses as a methodology bibliographic, documentary, descriptive research with a qualitative approach using the technique of content analysis and non-participant observation on the Fragrantica website. To constitute the corpus a search was carried out for fragrances from the floral olfactory family, launched in Brazil between the years 2022 and 2024. The search carried out between August 13 and 23, 2024 recovered 25 perfumes, among which only 10 had comments available for analysis. After the process of analyzing the comments, the following categories associated with the data and information presented by the subjects were identified: fragrance composition; Personalities; Places; emotion of the subjects; sensation of the subjects; things; fiction and occasions of use. It presents suggestions for activities to be developed by the Librarian in the context of the organization and representation of knowledge related to fragrances, they are: creation of glossaries; creation of ontologies; development of navigational taxonomies and concept maps; informational mediation; and improvement of digital accessibility. Such practices and tools can contribute to a richer and more accessible experience for users in searching, retrieving and findability of information about perfumes.