Os interesses e equipamentos de lazer: um estudo de caso em hotéis da Via Costeira (Natal/RN)

Abstract

The present paper has as is main goal to analyze which leisure interests are related to the main facilities offered by the resorts of Via Costeira, in Natal (RN). It also seeks to map the main characteristics of leisure equipment in these means of accommodation and to characterize the importance of leisure as a competitive differential in the establishments analyzed. To this end, two data collection instruments were built. One based on the categories of analysis the interests of leisure (physical, artistic, social, intellectual, manuals, tourism and virtual) and another in the form of an interview, to be applied with the managers of the enterprises. The methodology used was a qualitative case study, with the application of a questionnaire (with a score from 0 to 300) and research with the managers of the establishments, called AB and C. Considering what was observed, it is evident that for managers, leisure is seen as a competitive differential of the enterprises in question, being a factor of loyalty of guests. However, it was identified that the managers' speech does not always match what the resort offers, especially in the cases of resorts A and B. It is essential that the resorts can direct their investments, actions and strategies towards the leisure activities that do not yet appear to be fully attended to.