Estética e as tecnologias de informação como dimensão da experiência: um estudo de caso nos eventos realizados na Arena das Dunas em Natal/RN

Abstract

This article discusses the importance of using aesthetics and information technologies as a dimension of the experience, showing how these factors interfere in the events held between October and November 2019 at Arena das Dunas, in Natal / RN. It aims to analyze the impact of implementing aesthetics in the design of Experience and the use of information technologies in events held at Arena das Dunas. It’s presented as a descriptive study, with a quantitative approach. The results obtained showed that in aesthetics it was perceived that the layout of the spaces / layout, the decoration and the lighting were prominent factors for the participants of the event. As for Information and Communication Technologies (ICTs), it’s observed that the spaces for instagramable photos were the ones that became most evident to the participants of the events. Therefore, becoming competitive differentiating factors in events.