Estudo das práticas gerenciais de uma barbearia na região metropolitana de Natal/RN: do diagnóstico a determinantes na qualidade da gestão

Abstract

With the growing increase in demand for barbershops, it is noticeable the need for these establishments to seek their competitive edge. In this scenario, more conceptual barbershops have emerged, going beyond the traditional hair cutting and shaving services, offering a range of personalized services and treatments, along with a more comfortable environment. In this context, the objective of this work was to analyze the managerial practices used by an entrepreneur in a barbershop located in the metropolitan region of Natal/RN, and their contributions to the quality of the service provided. The research is characterized as descriptive in terms of objective; as for the procedures, it is a case study and bibliographic research with a qualitative approach. The studied company showed a consolidated strategic planning, a cozy and welcoming environment that stands out for its good relationship with customers and employees. The manager uses functions of managerial tools in their decisions, even without being aware that they are applying certain managerial practices directly. Furthermore, the results demonstrated that accounting is only providing its traditional services (ancillary and mandatory obligations, and payroll preparation), failing to develop advisory accounting, that is, the use of managerial tools to assist managers in their decision-making. For future studies, it is suggested to profile the entrepreneur in the barbershop industry by region, as well as to identify the utilization and contributions of managerial tools in developing the competitive advantage of these businesses.