Como as ruas se comunicam: publicidade vernacular na cidade de Currais Novos - RN

Abstract

This project aims to investigate the visual impact and communicational effectiveness of vernacular advertising in the city of Currais Novos, RN. In a territory where communication holds historical symbolism across many dimensions, this form of advertising stands out with particular relevance within urban interactions. Even in a context where the population recognizes and values other forms of communication and advertising, vernacular advertising is perceived as creative, effective, and enduring when compared to other types of advertisements observed in the trade of goods and services. To this end, a qualitative study was conducted through a structured interview with visual artists who practice advertising painting as a profession, along with a collection of images provided by professional photographers and images of works created by the interviewees themselves.