O Nordeste na promoção das operadoras de turismo

Abstract

This work was elaborated with purpose of observation and turn clear how the Brazil northeast region is promoting by the travel agencies using websites and catalogs. The goal is to analysis the use of images from the destinations promoted by this travel agencies finally identifying which destinations has more preferences to use and the kind of attraction more present in the marketing. By this way, this work will bring important datas about what really is selling of Brazilian Northeast region contributing to new works with the same problematic. The methodology was a bibliography research in marketing, tourism promotion and use of tourism images giving it a theory base necessary to subsidize the research did in websites and catalogs of this companies. The choice of the travel agencies was made considering that one who is associated with Associação Brasileira das Operadoras de Turismo - Braztoa. After the images surveys looking for local reference and kind of attraction it can be notify how is offering the tourism in the Northeast region.