A influência da literatura nas motivações de viagens no Brasil

Abstract

This paper presents a study on literary tourism and aims to analyze the influence of literature on tourists travel motivations, seeking to characterize the socio-economic profile of literary tourists who intend to visit or have already visited a literary destination, to identify the main motivating factors for these tourists, as well as to verify the most desired destinations at national and international level. This was an exploratory-descriptive study with a mixed-methods approach. The data collection instrument was an online questionnaire, which included open and closed questions, aimed at people throughout Brazil. The data was analyzed using content analysis techniques and descriptive statistical analysis. The main results showed that most respondents seek to get to know the places described in literary works, to feel connected to these places. In addition, the most desired literary destinations include places in Europe, such as Florence in Italy, Santorini in Greece and London in England, and in Brazil, in the northeast and southeast regions. It was also observed that literature has a great influence on the travel choices of literary tourists, providing an affective bond between the reader and the destinations present in their readings.