Uso das mídias sociais na promoção do mercado hoteleiro: um estudo de caso em Currais Novos e Caicó/RN

Abstract

This work addresses the issue regarding the use of social media to market and promote accommodation. The research aims to analyze how social media are used by means of accommodation to market their products and services, identifying the advantages and disadvantages that social media offer, adopting as a criterion the undertakings belonging to Cadastur located in the potiguar municipalities of Currais Novos and Caicó. Initially, a bibliographical research was carried out referring to the main concepts addressed, later, the theoretical foundation, and application of a form carried out in the field research, with the managers of the hotel enterprises that have the Register of Tourist Service Providers (Cadastur) in the municipalities already mentioned. The advantages identified in the use of social media: are the speed and practicality that social media offer to its users, in addition to the visibility and dissemination that social networks provide. It is concluded that the means of accommodation use social media to show what the accommodation offers, through photos and videos. In addition to being a faster and easier way to communicate with customers.