Tendências em direção de arte na publicidade das mídias sociais: o uso do behance como trendsetter

Abstract

This monograph proposes to map the main trends in advertising trends, with a focus on Design and Art Direction in social media to discuss and understand how the spirit of an era (Zeitgeist) influences fad, what are the styles and movements used and your characteristics. The use of research and data surveys of the main reports that professionals in the field use, makes it necessary to cross-reference the data mapped on the Behance website, portfolio platform and online social network on which creative professionals can display their work and discover inspirations, using projects with a higher category for the community, in public online pieces of social media in three periods: 2019, 2020 and 2021. Next, sought to link the most researched projects to design styles and movements graphic in order to explore its characteristics and certain trends, making Behance a "trendsetter" tool, thus helping professionals in the creative area to improve their technical development in new projects and further studies to be expanded.