Análise da utilização das redes sociais na atuação do profissional de educação física no âmbito do fitness durante o período da pandemia do Covid-19 e suas reverberações

Abstract

This work is based on the author's concern about how the use of social networks helped the Bachelor of Physical Education in his professional performance during the pandemic period and how this still reverberates in his job. Broadly, the objective was to analyze the use of social networks as a work tool that enabled professionals with a Bachelor's degree in Physical Education to continue their work activities during the pandemic period and afterwards. And deepening the research, bringing to light the resources and strategies used to maintain the activities of this professional, identifying what were the learnings and legacies of this period in his professional management. That said, methodologically, the work is a descriptive study with a qualitative approach that is based on a sample analysis with three professionals in the field. As instruments for data collection, a semi-structured interview and a systematic observation of the Instagram profile of the sample group for the year 2020 were used, divided into three milestone periods: pre-Pandemic, Pandemic and return to face-to-face activities. As a justification, the present work sought to present the innovations found during the pandemic period for monitoring by professional Bachelor in Physical Education the practice of physical exercises by their students remotely. It was possible to observe that the use of social networks enabled greater interaction between professionals and students both during and after the Pandemic, through mechanisms for assistance and monitoring of physical activities carried out remotely, collaborating and also expanding the range of opportunities using digital marketing as a business growth and expansion strategy, since the visibility that social networks provide allows the work of professionals with a degree in physical education to be seen and experienced by a larger audience, quantitatively, and in different places around the world.