Bluesman: A representação negra na mídia brasileira sob a narrativa de Baco Exu do Blues

Abstract

The present work refers to an analysis of the video "Bluesman" by Brazilian Rapper Baco Exu do Blues, linked on the Youtube streaming platform, on November 28, 2018. The film won the Grand Prix in June (2019 ), one of the most important of the advertising market in the world, which took place in France, presenting a theme of racial gender, generating a critique of representation in the media. The general objective of this paper is to analyze the issue of black representation in the media, especially Brazilian television, based on the narrative of the Bluesman video by Brazilian artist Baco Exu do Blues, understanding his political role through the semiotic analysis of audiovisual production and narrative discourse. As methodology we perform bibliographic research through greimasian semiotic analysis. We also favor audiovisual elements to understand more about the gender issues and representation of black people arranged in the narrative. For theoretical support we use Fiorin (2004), Barros (2005) and Greimas (2008) to address issues related to notes related to semiotics, Bakthin apud Brait (2006) to understand the present intertextuality and other authors who were valuable to establish and criticism of the gender issue in Brazil through mass media. We use mass media, news clippings generated by the mainstream media in Brazil and around the world, to understand Bluesman's repercussions on international awards as well as the political role established by the film's authors on the racial issue in Brazil.