Integração de imigrantes pelo design

Abstract

This project aims to create a service to integrate immigrants in the city of Natal. Therefore, the concepts of immigration, interaction design and design for experience were studied to have a better understanding of the subject. The methodology for the project includes ethnographic methods and the concept of ethnomethodology. Design thinking was also used as a foundation to adapt the service blueprint tool, the creation of personas and in the development of the customer journey map experience. The analysis of the collected data allowed for the consideration of immigrants’ and natives’ needs, resulting in the proposed service.