Práticas de responsabilidade social nas empresas: um estudo de caso da implementação no setor do comércio

Abstract

The participation of companies in the development of society is significant to the point of shaping critical thinking about consumer behavior and new business management policies. The evolution of humanity has reached a stage that requires changes and initiatives that involve the community in the search for a more sustainable and conscious way of life. This research aims to analyze the results obtained with management based on Corporate Social Responsibility and sustainability. To achieve this, a case study was conducted in a medium-sized company of the trade sector, based in Pernambuco and affiliated in other states in the Northeast of Brazil, focused on the implementation of the Corporate Social Responsibility (CSR) policy in the process of sustainable management. As methodology, the research is characterized as a case study, bibliographical in terms of procedures and of a qualitative character, carried through a semi-structured interview. As a result, the analysis highlights an awareness on the part of the Managing Director, who makes CSR a company management policy. In addition, it signals positive results in relation to the work environment for employees, the concern for their employees, socio-environmental actions, as well as the positive feedback from customers and suppliers who are satisfied with such actions. However, it points out that there is still a deficiency when it mentions government actions directed to entrepreneurs, and the difficulties that are faced in a country that invests little in the entrepreneurial market.