Unboxing e a possibilidade de caracterização de publicidade enganosa

Abstract

The publicity is an important tool to increase legal business, so much so that it has constitutional protection within the scope of free enterprise guarantees, but its exercise is regulated in order to avoid abuses. In this context, unboxing videos have multiplied on internet platforms and its use as an publicity tool has been explored. When this occurs, the norms and principles of consumer protection provided for in the Consumer Protection Code apply. Faced with the questioning under which conditions the practice of unboxing configures a hypothesis of misleading publicity the present work was developed, from the applied research method, with a qualitative and deductive approach, with a descriptive objective and bibliographical and jurisprudential research, which concluded that unboxing constitutes illicit publicity when there is deceitfulness, abusiveness or concealment, that is, when it is not presented as publicity or offending consumer protection principles.