Do espetáculo ao fone de ouvido: bastidores da produção do Podcast "Capas e Likes"

Abstract

This study explores the intersection between celebrity journalism and the growing consolidation of podcasting as a media format in Brazil. The main objective is to systematically analyze and detail the process of creation, production, and distribution of the podcast 'Capas e Likes', a communication product developed as a practical case study for this research. The methodology adopts a qualitative approach, based on action-research, where the researcher acts as the producer of the object under study, and is complemented by a bibliographic review on sound media and celebrity culture. The research covers three phases of podcast development: pre-production, which includes format definition, agenda setting, and scriptwriting; production, focusing on audio capture equipment and recording techniques; and post-production, detailing the stages of editing, sound design, mixing, and digital platform publication strategies. It is concluded that the production of a journalistic podcast, although accessible, demands a set of specific technical and editorial competencies, and that the sound format offers new narrative and engagement possibilities for covering celebrity culture, re-signifying the relationship between content, journalist, and audience.

Keywords; Podcast, celebrity journalism, sound production, digital communication.