Como é que você nunca ouviu falar?: análise do impacto da música Sulicídio no imaginário do rap nacional

Abstract

The increase in consumption of rap as musical genre in Brazil evidenced some market phenomena. The centralization of national rap and the consequent invisibility suffered by rap made in northeastern region of Brazil becomes a topic discussed at a time when a competitive market is questioned in 2016 by the music track Sulicídio. The song brought this issue to light in the rap scene and aroused many comments in cyberspace. These remained and modified over time, while the national rap scene reflected to the cause pointed out by the verses: a northeast’s fight for space in the scene and in that market. Therefore, an online repercussion of music was analyzed in this research trying to understand in what level and what kind of impact occurred in the perception of the consumers of the genre in relation to the rap made not only in the Northeast, but throughout the country, beyond Rio de Janeiro and Sao Paulo. Through a categorical-thematic content analysis, the comments were selected, classified and analyzed. The interconnection from its basilar participation in the formation of virtual communities and the natural power of these elements in the articulation of a collective intelligence guided the analysis of what was constructed as imaginary of the scene about the music. In a deeper study of the behavior of Internet users on Facebook, the dynamics of network conversations was investigated with the relevance of this type of communication for visibility, articulation of groups with common interests and opinions, and potential tool for the construction and transformation of a collective knowledge.