Proposta de gamificação para a incubadora de empresas Inova Metrópole - IMD/UFRN

Abstract

Using tools to help participants in an activity in order that they get more engaged is a reality that is already experienced by private and third sector institutions, either as a stimulus for consumption or even to garner better performances of their employees or students. Gamification stands out among the tools used to involve participants in a playful atmosphere making the process, when properly implemented, more enjoyable for its participants. This dissertation has as main goal to elaborate a Design Project of a gamification system for the business incubator Inova Metrópole, greater engagement of the participants of the system. The study consisted of a descriptive research and an analysis of bibliographic content. For the first item, a survey was carried out by applying it to the participants of the incubation system, in order to get to know the public that will use the tool, and for the second item, a search in the existing literature. In addition, an interview was conducted with the Incubator Managers to survey the requirements for the final product. The data collected in the three surveys was used as inputs for the proposition of a game that has elements aimed at instigating its participants by monitoring their own performance in the program, as well as by comparing their performance with the others'. Even allowing interaction between players through collaboration and competition. The game will also provide data on participation within the incubator program, which assists the management team in making decision-making.