Inovação em organizações turísticas: uma proposta de modelo organizacional de avaliação em inovação turística - MODITUR

Abstract

Innovation has stood out as the main differentiating element of organizations seeking to increase their competitiveness and differentiate themselves in the marketplace. Therefore, the present thesis entitled Innovation in Tourism Organizations: a proposal of a model of evaluation in tourism innovation - MODITUR, approaches the theme innovation in tourism organizations, trying to understand how innovation occurs and which are the dimensions necessary to measure such action in tourism organizational environments. The general objective of this thesis is to propose a model for evaluating innovation in tourism organizations - MODITUR, from the understanding of the theoretical dimensions in the scope of this theme in tourism organizations, and has as specific objectives: a) to characterize the theoretical dimensions, constructs of the model of innovation evaluation; b) to validate the dimensions of the model; c) to propose the methodological model of innovation evaluation for tourism organizations. As for the methodology, this is a research of exploratory-descriptive character with a qualitative approach and with sampling technique of the intentional non-probabilistic type, which used 17 specialists/researchers from the tourism area, according to what was foreseen and requested by the methodological instrument proposing the thesis. As for the results, they allowed us to understand that tourism is a phenomenon that undergoes constant organizational transformations and that innovation needs to be present within tourism organizations, taking into account the dimensions provided by the model. In view of the above, we conclude that the aforementioned theme in tourism organizations needs more theoretical propositions and new studies so that organizations can invest in innovation and compete locally and globally. Therefore, it is believed that theoretical and empirical propositions of this study enable reflections on new studies in innovation and contribute to the development of people and localities with tourism potential in a responsible manner.