Destination wedding como alternativa de turismo de eventos: características e condições da atividade no Rio Grande do Norte

Abstract

The events and tourism markets increasingly manifest a variety of trends, seeking to meet the diverse demands of their public and, within these trends, there is the destination wedding, a modality where the wedding ceremony is held outside the couple's place of residence. The objective of this study is to analyze the characteristics and conditions of the development of destination wedding activity as an alternative for tourism and events in Rio Grande do Norte. To achieve the intended objectives, the research followed a qualitative approach, of an exploratory-descriptive type. Data collection was carried out through documentary research and semi-structured interviews with four local wedding planners who work with this segment in the region. The results show that Rio Grande do Norte has the potential to position itself as a wedding destination, however it lacks more investments and promotion strategies related to the segment.