Análise dos indicadores econômico-financeiros do time de futebol RB Bragantino antes e depois da parceria com a Red Bull entre 2013 e 2020

Abstract

Soccer is the most famous sport in the world and that’s why there is a million-dollar market. Thereby, some magnates, business groups, and companies are buying the team rights, to increase their brand and value. Therefore, this corporate club wave was spreading and came to Brazil through the Red Bull, which in 2019 bought the soccer team Clube Atlético Bragantino which came to be called Red Bull Bragantino and achieved many feats in soccer as well as financial achievements that valued Bragantino’s brand. Hence the relevance of analyzing RB Bragantino's economic development between 2013 and 2020, before and after being bought by Red Bull. This analysis occurred through the index calculation based on the financial statements, made with the indicators: return on equity, return on asset, current liquidity, debt composition, sales growth, net margin, asset turnover, and general indebtedness. This research qualifies as descriptive qualitative, using data collection and analysis and interpretation of results, in addition to bibliographic research. The results point to an improvement in half of the indicators, being them return on equity, current liquidity, sales growth, and general indebtedness; a tendency to stabilization in the net margin and asset turnover, and the indicators which showed worsening was return on asset and debt composition. The club development was satisfactory, having more indicators that have improved than got worse.