Eventos como vetor de promoção do turismo local: um olhar sobre a Mostra de Cinema de Gostoso

Abstract

The main objective of this article is to understand how event tourism acts as a vector for tourism promotion in São Miguel do Gostoso, in Rio Grande do Norte, through the Mostra de Cinema. The specific objectives include identifying and analyzing the profile of the public, as well as the social, environmental and economic impacts. As for the methodology, the research has a mixed approach and relies on the analysis of existing data. The main results show that the majority of visitors on the city in that period were motivated by the Film Festival, being mainly from Rio Grande do Norte. The social impacts can be observed especially in those who participated in the courses offered before the event. The economic impacts were also identified through the increase in demand for touristic equipment. São Miguel do Gostoso appears as a great touristical potential with the event, however, it needs greater national publicity to attract new tourists from other areas of the country.