A utilização de ferramentas de gestão financeira nas micro e pequenas empresas: uma análise no comércio varejista da zona leste e oeste da cidade de Natal/RN

Abstract

This research aims to analyze how Micros and small entrepreneurs in the retail trade in the city of Natal/RN are using Financial Management tools in the process of managing their companies. To this end, a survey-type research was carried out, classified as descriptive and quantitative, in a sample of 32 Micro and Small companies, with a questionnaire consisting of 26 closed questions. The questionnaires were administered in person at businesses in some neighborhoods in the city and virtually by sending links to friends and family who fit into the target audience of the research, seeking to analyze the personal characteristics of the respondents, the characteristics of the companies and your level of knowledge about the use of financial management tools. The conclusion portrayed by the study is that the tools most used by the Micro and Small Entrepreneurs surveyed were control of accounts payable and cash flow, on the other hand, the ones they use least are tax planning and inventory control, we can conclude then that entrepreneurs They are looking for tools with less complexity to manage their businesses.