Turismo responsável e práticas sustentáveis como estratégia de promoção: um estudo no Rio Grande do Norte

Abstract

Responsible tourism is defined as the promotion of actions and initiatives based on the principles of sustainability, ethics, inclusion, respect for diversity and local culture, as well as the involvement of host communities and the assurance of safety in tourist destinations. In this context, the main objective of this study is to analyze the perception of public managers in the state of Rio Grande do Norte regarding the promotion of responsible tourism.To this end, the present study is an exploratory research with a qualitative approach. Data collection was carried out through semi- structured qualitative interviews with public managers and technical staff who are at the forefront of projects and initiatives focused on various tourism segments and experiences within the state. The data were analyzed using content analysis. The study made it possible to observe the actions and ethical practices being implemented in support of responsible tourism. These initiatives have fostered the effective participation of various stakeholders, strengthening the socio-cultural and environmental commitment associated with tourism and economic activity in Rio Grande do Norte. Furthermore, it was identified that the tourism sector should function not only as a driver of economic growth but also as an agent for the preservation of local culture, environmental protection, and social inclusion.