A influência das novas tecnologias na profissão contábil: desafios e oportunidades

Abstract

This study aims to analyze the perception of accounting professionals regarding the impact of new technologies, with emphasis on artificial intelligence (AI), in redefining their roles and improving the quality of services provided. The research is quantitative in nature, with an exploratory approach, and data were collected through a questionnaire applied to 46 accountants working in Natal, Brazil. The results show that most professionals recognize the benefits of technology in automating routine tasks, increasing efficiency, and transforming the accountant's role into a more analytical and strategic function. However, challenges were also identified, such as the need for continuous professional development and the partial risk of task replacement. The analysis revealed that skills such as technological proficiency, analytical thinking, strategic vision, and interpersonal abilities are considered essential for the future of the profession. It is concluded that although automation presents certain risks, it also offers significant opportunities for the professional accountant's growth and reinvention.