Cultura do cancelamento e personalidades midiáticas: um estudo de caso do cancelamento virtual de Gabriela Pugliesi

Abstract

The intensification of the use of data networks has enabled greater interaction between cyberspace and the physical world. The ease offered by digital support provided the migration and intensification of some human social behaviors in this context. In this way, some phenomena and movements appear on the internet, among them, the culture of cancellation stands out, which promotes a type of exclusion motivated by speech or behavior considered incoherent. In order to understand its developments and impacts, the present work, through the case study of the cancellation of the digital influencer Gabriela Pugliesi, analyzes some events that made its occurrence possible. Therefore, in order to provide a macro understanding of the subject, it was developed based on the netnographic research method, which enables the collection of data within the context of interaction of participants in cyberspace.