Perspectivas teóricas acerca da atuação do(a) bibliotecário(a) em sistemas de comércio eletrônico

Abstract

Studies issues related to the role of professional librarians in electronic commerce systems. It aims to analyze, based on the literature, the main activities that can be performed by the librarian in Electronic Commerce systems. Uses bibliographical, exploratory, descriptive research with a qualitative approach as a methodology to construct a literature review on the subject. Presents as results the main areas and sectors in which the information professional can work, they are: customer success; information management; search engine optimization; user experience; payment; metadata management; development of Knowledge Organization Systems for navigation, search and retrieval of information; Information Architecture. Presents theoretical reflections on the profession of the Librarian and the possibilities of this professional's performance in the context of electronic commerce systems. Concludes by inferring the importance of training and the evolution of the librarian's vision of their own skills, in addition to the importance of relating them to demands existing on the market. Also highlights that library professionals and councils also need to fight for new spaces of activity and give visibility to library practices, seeking to establish closer contact with companies, in addition to implementing different marketing strategies for the profession.