Economia prateada: recurso educacional para as pessoas 60 anos e mais

Abstract

Introduction: The products and services desired and demanded by elderly people and the consequent necessary changes in society imply the concept of longevity economics. Objective: Plan, build and validate an educational resource to address the topic of longevity economics aimed at the population aged 60 and over. Method: This is a methodological study, with the aim of obtaining an educational resource based on the ADDIE technique (Analysis, Design, Development, Implementation and Evaluation). In general, the planning defined the target audience, type, objective, resource requirements and references to support the content; During development, the resource itself was constructed using the CANVA® application and the resource was evaluated by two experts by assigning points to six criteria: content, language, organization and layout, interactivity, accessibility and relevance. Thus, criteria that achieved a score greater than or equal to 90% of the total points (last quintile of the distribution) would be considered adjusted. Results: A 38-page digital booklet was created to provide information on the context, concept and origins of the silver economy, implications for producers and consumers of products and services, advantages and benefits, film and video recommendations to understand the concept. The booklet, at the end of the validation process, obtained 100% of the scores for all criteria. Conclusion: It is expected that this study will contribute so that the population aged 60 and over can, through awareness of their rights, be aware of what society, the production market and public policies offer in the context of population aging and its implications. The booklet thus seeks to contribute to health literacy and digital inclusion.