Desafios do planejamento e gestão turística: enfoque analítico sobre a Área de Proteção Ambiental Bonfim-Guaraíra, Estado do Rio Grande do Norte

Abstract

The general objective of this work is to analyze the socio-environmental, economic, cultural and tourist challenges present in the context of the Bonfim-Guaraíra Environmental Protection Area, State of Rio Grande do Norte, and its implications in the planning and management of tourism, from of the municipalities of Nísia Floresta and Tibau do Sul, which are more representative within the scenario of this phenomenon in the said conservation unit. For this, it was necessary to establish four specific objectives: 1) To investigate the performance and involvement of the members of the managing board of the APABG regarding the process of tourism planning and management; 2) To raise and analyze the main actions, difficulties and opportunities of planning and management with a view to the development and development of tourism; 3) To raise the perception of the visitors in front of the tourist experience lived in the municipalities of Nísia Floresta and Tibau do Sul; And 4) Draw a situational panorama of the tourist activity in the APABG from the municipalities that are the focus of the research. The methodology of the study consisted of a descriptive-exploratory qualitative approach, in which, in addition to bibliographical material and documentary research, a data collection was carried out in loco through semi-structured scripts according to the representative essence of the groups participating in the research , Ie the APABG Management Council and formal and informal community leaders from both municipalities, as well as the approach to tourists based on questionnaires applied in the following locations: Pipa Beach, Madeiro Beach and Amor beach (Tibau do Sul) ), Tabatinga Beach and Mirante dos Golfinhos (Nísia Floresta). In addition, a number of meetings of the CG were held by extracting information from the direct observation technique, as well as incorporating the instrument of the "Analytical Matrix of Governance of Tourism Instances" to analyze the following elements with the managing board: ) Elective process of the members of the Instance; B) Balance of representativeness; C) Qualitative participation among members; D) Quantity and quality of signed partnerships; E) Dissemination and access of the information among the members. Thus, with the analysis of the results, it was possible to verify that the challenges in the different defined scales are presented under structural insufficiency, lack of public performance and interaction between actors, generating difficulties and related conflicts, which concentrate their complexity based on the plurality of interests of both internal and external social groups, which interfere in the process of planning and managing tourism, insofar as they are not observed by the political sphere without the proper articulations of resolution.