O famtour como estratégia de marketing nas agências de viagens e turismo

Abstract

A famtour, also known as a famtrip, is a familiarization trip in which travel agents have the opportunity to acquire knowledge about the products and services of companies and destinations, enabling them to offer their clients options with greater ownership and security. In view of this, the general aim of this study is to understand how travel agents' participation in a famtour contributes to the promotion of travel agencies' tourism products and services. This is an exploratory study with a qualitative approach. Data was collected through semi-structured qualitative interviews with travel agents who had taken part in famtours and the analysis was carried out using content analysis. The study made it possible to observe the importance of famtours for the travel agency market and for tourism as a whole, giving professionals the opportunity to promote and publicize the products they sell in travel agencies efficiently. It was also found that famtours allow professionals to meet their clients' wishes effectively, highlighting the relevance of agencies in the market and differentiating them from Online Travel Agencies (OTAs).