Proposta de um Guia Estratégico para execução do Plano de Gestão 2019-2023 da Universidade Federal do Rio Grande do Norte - UFRN

Abstract

It's known that the process of organizations strategy execution includes many correlacted aspects, like collaborators engagement, active communication, skills development and flexibility adaptating to common organization's internal and external changes that occur in a social, political and economical context. These aspects describe the strategy implementation process as a complex phenomenon, which presentates many challenges for organizations, in special for higher education institutions, which in face of theirs public nature, shows sparse resources and are imersed in a complex environment. About Universidade Federal do Rio Grande do Norte (UFRN), there were changes in the institution's superior management team in 2019, when a new Management Plan was elaborated aiming to orientate the University Central Administration during the four years term. This new plan breaks with the model used in previous management teams, and that's why it's execution can be considered as a challenge. In face of this scenario, this research seeks turning possible a more effective execution of the new management plan, taking off from a Strategical Guide development for a Management Plan 2019-2023 UFRN execution, which aims to turns itself in a didatic instrument for assisting and orientating the institution management team in execution and tracking the plan strategy. The guide was developed using the methodology strategy of case study, result of focal groups realized with the Institutional Development and Planning Coordination team, as well as the Planning Pro-rector from the Planning Pro-rectory - PROPLAN. Furthermore, besides the focal groups content of analysys origin data, also are related the concepts seized in inquiries of literature bases, documental research of UFRN Management Plan and participating observation. As a result of the results extracted from the focal groups, strategical guidelines has been developed for composing the Strategical Guides, grouped around themes as Planning, Participation and Engagement, Communication, Human Resources Management and Competences, Conrol and Monitoring and Evaluation and Strategy Revision. Althought these subjects are commonly discussed in studies about strategy execution, it turned possible bringing new elements in analysis, since the research searched for aligning these factors considering the management model adopted by UFRN.