K-pop, um gênero em expansão e suas faces: as formas de promoção sul coreana

Abstract

Currently many music styles that were ofuscated started to become more evident. One of them is K-pop, South Korean genre that enchants millions of people around the world. Although it was a merger between a music style from two different countries in the beginning, it became independent and now it has its own color, its own parallel universe, alive and shinning. Here, we will address a little about its origin, promotions, and some of its aspects. The way idols can and are used as publicity, not only for products, but also for lifestyle.