Desenvolvimento de uma identidade de marca para uma startup da área de educação e tecnologia

Abstract

This work aims to develop a brand identity and visual identity for a startup in the education and technology sector, specializing in applications using augmented reality and virtual reality, located in Natal (RN), Brazil. The lack of a brand undermines the company's trust and credibility when initiating its first contact with clients. Therefore, it is essential to create a comprehensive platform to facilitate user interaction and engagement with the company, as well as to develop the naming process. The study includes a bibliographic foundation on brand identity and visual identity, addressing concepts such as naming and touchpoints. The project was developed based on an adaptation of the methodology for creating visual identity systems proposed by Alina Wheeler (2008). As a result, the brand identity, visual identity system, and brandbook were created.