Análise estratégica e gestão por indicadores no setor de compras de uma empresa varejista

Abstract

In organizations, the purchasing sector assumes a position of great responsibility, since it directly influences the satisfaction of consumer needs. The aim of this study is to carry out an organizational diagnosis to help identify improvements for the purchasing sector of a retail company in the city of Natal/RN. To collect data, document analysis, direct observation and semi-structured interviews were carried out, as well as participation in corporate meetings. In the diagnostic stage, a cross SWOT analysis was applied to gain an in-depth understanding of the strengths, weaknesses, opportunities and threats faced by the department, as well as possible strategies to be followed. The result showed that despite having been in the market for a long time, the company still had poorly standardized processes, inconsistency in measuring team performance and interference from senior management in the sector's planning. Subsequently, a document was drawn up using the OKR methodology, whose objectives and key results help with the measurable monitoring of targets and performance indicators, in order to guarantee the strategic alignment of the sector with the organization's purpose and solve the pains diagnosed. It can be inferred that the combination of tools proved to be of considerable use to the sector, and a complementary study is recommended to ascertain the impact of the proposed improvements.