Geopricinge geoblocking como práticas abusivas nas relações de consumo no meio digital

Abstract

With the technological advancement and the evolution of the virtual consumer society, new abusive practices emerge that make consumers increasingly vulnerable. In this scenario, two practices emerge dangerously: geopricing and geoblocking. The issue at hand relates to the use of these devices by suppliers as a way to boost their sales, recklessly harming the security and freedom of consumption in the digital prism. The goal is to determine to what extent these practices are considered legal and how they arebeing regulated in the Brazilian legal system. The method used is applied research, based on bibliographies and case study analysis. It is concluded that these practices are becoming increasingly common, contributing negatively to consumer relations. Since the Judiciary itself has already declared through rulings that the convincing use of these mechanisms makes their use illegal, the Consumer Protection Code must be applied. For this reason, there is an urgent need to study them to ensure that society understands the importance of the issue and can enjoy a legally balanced consumer relationship for both parties.